1.Offpage search engine optimization is the key. It simply means links to and from the site. This is the numbers - and the quality game. The more links the site has the better, but they must be related and the search engine must appreciate these links.
My list for quality links is:
- the target site must be relevant
- the target site must be able to drive traffic to your site
- the target site must have high page rank at Google (and other SE )
- the links must be visible to search engine spiders. Most spiders crawl the site three level deep only
- the target site allows to use your own linktext ( including keywords )
- the target site must link to a specific content of your page
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